01
Wasted ad spend
Campaigns need stronger targeting, messaging, tracking and landing experiences to create meaningful opportunities.
Pay Per Click & Performance Marketing
Don’t just buy clicks.
Build a performance engine.
Reach the right audiences, capture high-intent demand and turn paid traffic into measurable business opportunities with strategy-driven PPC management.
Google Ads · YouTube Ads · SEM · Programmatic · Lead Generation
Paid acquisition
Performance dashboard
Ad spend
₹2.4L
Illustrative example
Clicks
8,420
Illustrative example
Conversions
326
Illustrative example
Cost per lead
₹742
Illustrative example
Conversion rate
3.9%
Illustrative example
ROAS
—
Illustrative example
Campaign performance over time
The performance gap
Your Ads May Be Getting Clicks. But Are They Creating Business?
More clicks are not the goal. More qualified business opportunities are.
02
High cost per lead
Campaigns need stronger targeting, messaging, tracking and landing experiences to create meaningful opportunities.
03
Low conversion
Campaigns need stronger targeting, messaging, tracking and landing experiences to create meaningful opportunities.
04
Wrong search intent
Campaigns need stronger targeting, messaging, tracking and landing experiences to create meaningful opportunities.
05
Disconnected data
Campaigns need stronger targeting, messaging, tracking and landing experiences to create meaningful opportunities.
06
Scaling too early
Campaigns need stronger targeting, messaging, tracking and landing experiences to create meaningful opportunities.
Performance marketing system
Every Click Should Have a Job.
We connect every part of the paid acquisition journey instead of treating advertising as an isolated channel.
01 · Business objective
02 · Audience research
03 · Campaign strategy
04 · Ad creative
05 · Landing page
06 · Lead or sale
07 · Tracking
08 · Optimisation
09 · Scale
PPC management
PPC Management Built Around Performance.
A strategic paid-media programme combines the work that happens before, during and after a campaign goes live.
Campaign strategy
Organised around audience segments, search intent and your business objectives.
Keyword research
Organised around audience segments, search intent and your business objectives.
Audience targeting
Organised around audience segments, search intent and your business objectives.
Campaign structure
Organised around audience segments, search intent and your business objectives.
Ad copy
Organised around audience segments, search intent and your business objectives.
Creative testing
Organised around audience segments, search intent and your business objectives.
Bid and budget management
Organised around audience segments, search intent and your business objectives.
Conversion tracking
Organised around audience segments, search intent and your business objectives.
Negative keyword strategy
Organised around audience segments, search intent and your business objectives.
Remarketing
Organised around audience segments, search intent and your business objectives.
Performance optimisation
Organised around audience segments, search intent and your business objectives.
SEM & Google Ads
Be There When Buying Intent Is High.
Capture demand from people actively searching for products and services like yours, then improve the journey from query to conversion.
Search campaigns
High-intent keywords
Ad-copy testing
Negative keywords
Location targeting
Remarketing
CONCEPTUAL SEARCH JOURNEY
01 · Search query
02 · Relevant ad
03 · Focused landing page
04 · Conversion opportunity
YouTube & Programmatic
The right attention, across relevant digital environments.
Audience segmentation
Video campaign strategy
Contextual targeting
Retargeting
Creative testing
Frequency management
Video & programmatic
Reach Relevant Audiences at Scale.
Use video and data-informed media buying to reach people at different stages of the customer journey without treating reach as the final result.
Lead generation + CRM
Don’t Stop Tracking at the Click.
Connect paid campaigns with your lead-management process so your team can understand what happens after a lead enters the business.
Build My Lead Generation System01 · Google / Meta / YouTube
02 · Landing page
03 · Lead
04 · Pihint CRM
05 · Sales team
06 · Follow-up
07 · Qualified
08 · Converted
Franchise & enterprise PPC
Centralised Strategy. Location-Level and Enterprise Visibility.
Scale paid campaigns across markets or locations while keeping campaign architecture, budgets and reporting connected.
One Brand. Multiple Locations.
Location campaigns, geo targeting, local landing pages, creative consistency and location-level reporting.
Spend
—
Illustrative example
Leads
—
Illustrative example
CPL
—
Illustrative example
Conversions
—
Illustrative example
Performance Marketing at Enterprise Scale.
Advanced audience segmentation, multi-market campaigns, budget governance, attribution and scalable optimisation.
Spend
—
Illustrative example
Leads
—
Illustrative example
CPL
—
Illustrative example
Conversions
—
Illustrative example
Campaign funnel
From Impression to Business Outcome.
We optimise the points in the journey where attention becomes a potential customer conversation.
01 · Impression
Audience + creative
02 · Click
Message + intent
03 · Landing page
UX + relevance
04 · Engagement
Useful next step
05 · Lead
Offer + CTA
06 · Qualified lead
Lead management + follow-up
07 · Customer
Sales process + conversion
Reporting & optimisation
Know Where Your Budget Is Going.
Better reporting gives you the information needed to make smarter optimisation and budget decisions.
Campaigns
12
Illustrative example
Spend
₹2.4L
Illustrative example
Leads
326
Illustrative example
ROAS
—
Illustrative example
01
Launch
02
Measure
03
Analyse
04
Test
05
Optimise
06
Scale
Free PPC audit
Wondering Where Your Ad Budget Is Leaking?
Discover opportunities across targeting, campaign structure, creative, conversion tracking and landing-page experience.
Campaign structure
Keywords
Search intent
Audience targeting
Ad copy
Creative
Landing pages
Conversion tracking
Budget allocation
Remarketing
Lead quality
FAQ
PPC & Performance Marketing Questions
Clear answers for businesses planning a smarter paid acquisition strategy.
PPC is paid advertising where campaigns are structured around audience, intent, creative, landing pages and measurable conversion actions.
Pihint Technology · Your Digital Growth Partner
Stop Wasting Clicks. Start Building a Better Acquisition System.
Let us identify where paid marketing can improve and build a performance strategy around your business goals.